Bobbi Brown

I'm actually a ridiculously basic person when it comes to make-up, and I pretty much wear the same things I did when I started my company 22 years ago, apart from a few differently textured foundations.

Every business decision I ever made I learned from my grandfather Papa Sam. He moved here from Russia when he was a boy. He worked his way up selling newspapers and ladies' handbags, and eventually, he became Cadillac Sam, one of the biggest car dealers in Chicago.

I don't believe any lip shade is off-limits, but texture is key. A sheer lipstick in a healthy pink or neutral color looks more polished and grown-up than a super-shiny gloss.

I don't relax very well, and I find it hard to sit still.

I'm such a fanatic about exercise that I opened my own gym, 3Sixty Cycling Studio, and I exercise almost every single day.

Eating right and exercising is more important than what you put on your face.

The most versatile lipstick you can own is a shade that's just a bit brighter than your natural lip color.

The Lilac Rose Collection isn't just about purple. It features dusty pinks and heather grays, which are more natural shades of purple and are perfect for creating a feminine smoky eye.

Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.

I used to think that if I didn't have time to do an hour long workout class, there wasn't any point in exercising. But now, I make sure to do a little something every day: a brisk walk for 10 minutes, climbing stairs instead of taking the elevator. Then a few times a week, I do a longer workout.

My weekends start at about 4 P.M. on Friday afternoon, when I let go of work and leave my colleagues to crawl through the rest of the day in our New York offices.