Magnus Scheving

When I was a little kid growing up in Iceland, I always dreamed about creating something that could have an impact on the whole world, and even as a young boy I was passionate about fitness and sports.

My philosophy is 'learn while you live.' 'LazyTown' is about balance. I'm not there yet.

The worst mistake you can make with children is to talk to them in a condescending, patronising way and think that you can teach them something. You have to understand that it is you who will be learning from them. You have to get into their world and see things from their perspective.

It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go out and play cowboys. TV and movies motivate people.

LazyTown' is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day.

There are two types of people in the world. People who like kids, and people who don't. People who complain about kids screaming on aeroplanes and in restaurants, and those people who love kids and enjoy their energy and enjoy hearing the noise they make and get off on their energy. I am one of those people who happens to love kids.

I honestly think that kids should not exercise: they should keep fit through play. The most important age is zero to seven, both for the kid and the parent - for parents, because this is the time when your kid learns how to walk, talk and other behaviour.

Getting kids moving is a key factor in tackling obesity and health problems among the young.

My message with 'LazyTown' has always been really simple; I just want to get kids and families moving together.

I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people.

The biggest thing you can give a kid is self-esteem, so that they're not shy to do different things.

At the weekends, I usually have around 50 kids running around in my back garden. They are all friends of my kids. I know all their names. We have barbecues, put up tents, and play soccer. I love it.