Kimbal Musk

The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.

No one wins in the industrial food system.

The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.

Anyone who thinks restaurants are hard should try working at a tech company.

The best training ground in the world is Silicon Valley and the tech space.

Start with the young, work with them until they are adults, and they will demand real food.

I want to make the school-garden movement work.

Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities.

It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.