Howard Schultz

When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people.

The lifeblood of job creation in America is small business, but they can't get access to credit.

Most business people today are not going to invest in the uncertainty that exists in America.

A great business has to have a conscience. You have to know who you are and who you are not.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.