Howard Schultz

I think if you're an entrepreneur, you've got to dream big and then dream bigger.

Everyone must have a shot at the American Dream.

Dream more than others think practical.

Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.

I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences.

People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.

I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience.

We think of Starbucks not as a coffee company but a media company.

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

Business leaders cannot be bystanders.

I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?

I never took classic business classes in college, so I don't have the background that any of the people running large companies have.