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As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. ”
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action. ”
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. ”
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value. ”
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. ”
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves. ”
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking. ”
The leverage and influence social media gives citizens are rapidly spreading into the business world. ”
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors. ”
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. ”