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If you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice. ”
All the characters I play are all inside of me in a way, and they're all different, the darkness, the lightness, whatever that is. ”
In a sense, 'Schmidt' is the most Omaha of my films. But have I gotten it right? I'm not sure. Did Fellini get Rome right? Did Ozu get Tokyo right? ”
Obviously, I don't want to play on a different team than Washington. ”
If you compare Russia and America, they are two different worlds. People, cars, clothes. Girls' figures. Especially girls' figures. Why do you think that is, that when an American goes to Russia for a week, he stays for two extra weeks? Girls! And when a Russian goes to America for a week, he leaves in five days. I'm serious! ”
The first thought is always about making the playoffs. That's the tough part. And once you get there, only then you can allow yourself to start thinking how you are going to play in the playoffs against other teams. And a lot is left to chance then. There's an element of luck as well: sometimes you get lucky, sometimes you do not. ”
Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different. ”
The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives. ”
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it. ”
We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just a representative model of you. The data points are about you, specifically. ”