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I think that it's crucial. I think that playing live, if you want to be an artist - that's what artists do. ”
For us, if you're a rock band, there's no way around it. You have to tour. You have to tour a whole lot. ”
If you'd asked me when I was six, 16, and 26, I wanted nothing more than to be a big, recognized rock star. Especially when I was six and 16, because I thought that if I was a known guitar player in a known band, only cute girls would talk to me. ”
I enjoy the idea of being able to sort of flip-flop between being recognized and not being recognized. ”
Even though I like speaking freely, I don't really have a desire anymore to profile myself as the individual wanting to be recognized. ”
As long as I've been doing Ghost, at least, I've been very keen on maintaining not necessarily an anonymity but a low profile. But on the other hand, I spent 25 years not doing Ghost, where, 20 of those years, I wanted to be nothing but a famous rock musician. ”
When you're not successful as a musician, you are oftentimes unemployed. ”
It is difficult to be that band that doesn't do things the way other bands do it. It's a blessing and a curse. ”
Even in my hometown of Linkoping where I grew up... the church we had was very lavish - very boasty. So it ticked most of the boxes of big, imposing Christianity. And I love being there if I'm in town... because it's just this haunting place. ”
Since I remember still very clearly what it was like not being popular or in a successful band, I know that things go up and down, and you cannot expect this to be on the same trajectory forever. It won't be. Because even if you get to be the biggest band in the world, it's gonna change. ”