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Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me. ”
I've always said I'm not the kind of designer who likes to lock himself away in a studio and let the rest of the company deal with it. I work very closely with everyone on the team. ”
If a man's character is to be abused there's nobody like a relative to do the business. ”
Once you understand business models you can then start prototyping business models just like you prototype products. ”
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business. ”
Co-creation is much more work than writing somewhere in a hidden corner and then publishing your content. However, the benefits outweigh the costs. ”
We never worked in Russia. We never worked for Russia. I want to be careful, but I don't think we have any Russian employees in our company whatsoever. We just don't have business in Russia. We have no involvement with Russia, never have done. ”
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground. ”
There has to be a balance between your mental satisfaction and the financial needs of your company. ”
The arms business is an absolutely acceptable business. ”