Dan Levitan

As a lot of the venture capital world seems to be shifting away from consumer, we want to make sure that consumer entrepreneurs know there's still money available. ”

There are lots of ways to make money in venture capital, and there are even more ways to be mediocre. The industry has too much money and too many smart people chasing too few great entrepreneurs. ”

I'm saying there's plenty of money out there for great consumer entrepreneurs with great consumer products attacking really big markets. ”

We believed the world didn't need another commoditized venture capital firm. ”

You find that you can have the best business in the most exciting industry, but if the execution, if the torch-holder, if the value-creator isn't there, then we don't make it happen. ”

I like the strategy of finding great entrepreneurs early, giving them some money, helping them a little - perhaps not as much as we would a regular core investment. ”

In the web products and services world, you have a real-time interaction with your customers, and then a real-time editing of how you as a company are doing. ”

Seattle is a fantastic place to build a great technology-enabled consumer company. ”

We can find a great sector or business, but we're investing so early that unless there's this tenacious grit, determination, resourcefulness, ability to evolve, it won't work. ”

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer. ”