Craig Federighi

New is easy. Right is hard. ”

I think when we build something we love and that others love, then we have done our job. ”

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine. ”

If you have a billion people running a phone in every corner of their lives, and all these third-party apps and all these countries and all these languages, there are going to be issues. ”

To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding. ”

People sometimes have a view of programming that is something solitary and very technical. But programming is among the most creative, expressive, and social careers. ”

Our nation's vital infrastructure - such as power grids and transportation hubs - becomes more vulnerable when individual devices get hacked. Criminals and terrorists who want to infiltrate systems and disrupt sensitive networks may start their attacks through access to just one person's smartphone. ”

Great software has seemingly limitless potential to solve human problems - and it can spread around the world in the blink of an eye. Malicious code moves just as quickly, and when software is created for the wrong reason, it has a huge and growing capacity to harm millions of people. ”

There's no question in my mind of the value in technology in fueling young minds. Like any other tool, if you simply throw it in the classroom and don't consider how best to take advantage of that tool, and you try the old ways with a new piece of technology on the desk, it's no panacea. ”

I became an engineer because I believe in the power of technology to enrich our lives. ”