B. Kevin Turner

Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order. ”

To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG). ”

If you bet on Microsoft, you are not going to ask anymore, 'Hey, where is the innovation?' The challenge going forward is how do we keep up with it. ”

We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and to expand our impact with OEM, retail channel partners and our operator channel, and by extending it with our opening of Microsoft Stores. ”

For commercial customers, we have invested in specialist mobile-first sales capabilities, and we are building out our device-selling channel. ”

Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and markets that offer the best returns. This is a similar approach to the one we have taken with Surface, which has been very successful. ”

We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different; the reality in our world is that we think that's completely incorrect. ”

The reality is the world's shifted; the world's evolved. We now measure ourself by total device space. We have a much bigger opportunity than we've ever had in the past to grow our business, but we have to rethink how we look at our business. ”

We've got a great value proposition against Chromebooks, we are not ceding the market to anyone. ”

Citadel is a global technology leader, recognized for its work to level the playing field for investors and make markets more fair, transparent and efficient. I look forward to leading this exemplary team as we grow this global business. ”