Graham Potter

People think that coaching is about winning football matches - which, of course, it is - but throughout my career it has also been about helping people become better, more able to deal with life and be more successful in their lives, on and off the football pitch. ”

We thought of cultural activities as a way of taking players out of their comfort zone and building team spirit, helping them be braver, and a bit more comfortable in the uncomfortable situations.When you involve the community in that they get interested. ”

Educating players and being part of the community are very important. ”

The pressure of the Premier League is huge but so is moving your family across the world to a club where they had sacked the manager every year for the last five. ”

It was a huge move for me to leave Sweden, because I was really happy there. It was a club we thought we could carry on developing and try to win the league with. And my family were really settled. ”

It is about building the best team you can, not just one to play in the Championship. You look short-term because you need to be competitive, that's the nature of the business. But it's exciting to have players whose potential is exciting. ”

We are our own worst enemies and as a coach you can help people recognise that, raise their self-awareness and then see if they change or do anything about it. ”

My mum had always pressed on me to continue my education, and it was just the volatility of sport in terms of not being able to control the result. ”

I needed to learn to be a coach initially. I think if I'd gone into professional football when I stopped playing when I was 30 years old I'd have failed because I'd have made too many mistakes because I had no real idea at that time. ”

We want our teams to be able to entertain the supporters - they're such an important part of the industry, sometimes forgotten a bit. At the Amex they'll be very important for us. So we'll try and entertain. At the same time I know we're in the results business. I'm not naive. ”