Giorgio Armani

When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life. ”

Creative work gives you an almost indissoluble connection with people. ”

Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here. ”

When I started, I had nothing. Because my family was really, really, really poor. ”

I didn't have a happy childhood. ”

The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test. ”

It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. ”

I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best. ”

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. ”

I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. ”