Ginni Rometty

The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. ”

To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors. ”

I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. ”

If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. ”

If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. ”

When you manage your company for long-term shareholders, and you manage the company for clients, two of the biggest stakeholders, you will make the right decisions. ”

I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. ”

I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. ”

I always say, you know, if I sit here and close my eyes and say, 'When did I learn the most in my life, in my career?' It'll always be when I close them and everything I think of is when I took a risk. It's when I think I learned the most. ”

My mom had not worked a day in her life, and then she woke up when I was 15 and found herself with four children, no job, no money. But she set out and made it all OK for us, and from that, I saw that there's no problem that can't be solved. ”