Giles Deacon

I did an art foundation course, and I knew I wanted to do something in a creative field. And fashion just seemed like the most fun. ”

I can be very modern and experimental. ”

I don't believe in a recipe for success. You have to work hard; you may not always get it right - you have to bounce back from situations, and you have to be really focused and determined. It's important to have fun as well. Work shouldn't be a torture. ”

People don't necessarily realise that there can be just as much work on a quiet jacket as an overblown gown. ”

With all my clients I work with, they all have their absolute specialness about them. ”

The reason I wanted to work with New Look was that they wanted to stick with one designer and do lots of collections a year. ”

I really like doing good work and working with good people - that's the thing that drives me. ”

I very much like Christopher Kane. He actually did a work placement with me, and you could spot his talent straight away. ”

My designs at Ungaro are a lot more sexual, in more of an obvious way: my personal designers are a little bit more sideways. ”

Rooney Mara is someone I'd like to dress; we've not worked with her before and she certainly has very interesting personal style. ”