Gary Wolf

To the small group of editors and designers who would launch Wired in January 1993, technology represented the future's best hope; but to the media, the tech boom was yesterday's story. ”

During a large disaster, like Hurricane Katrina, warnings get hopelessly jumbled. The truth is that, for warnings to work, it's not enough for them to be delivered. They must also overcome that human tendency to pause; they must trigger a series of effective actions, mobilizing the informal networks that we depend on in a crisis. ”

For all their expertise at figuring out how things work, technical people are often painfully aware how much of human behavior is a mystery. People do things for unfathomable reasons. They are opaque even to themselves. ”