Ferran Adria

Why not mix this and that? If soy goes well with fish, how come no one does beef carpaccio with soy? Why do we have such a taste and not another? It's all about culture. There is something, however, that I really don't like: bell peppers. ”

We never have business meals at El Bulli. If it's about business, you're probably not paying much attention to the food. ”

Chefs have only been able to work in restaurants, high-end cuisine. Why? Why haven't they been able to find other scenarios? For those chefs who want to do avant-garde cuisine, should they be finding their income in a restaurant? ”

If a child plays sport early in childhood, and doesn't give it up, he will play sport for the rest of his life. And if children have a connection with, and are involved in the preparation of, the food they eat, then it will be normal for them to cook these kind of meals, and they will go on cooking them for the rest of their lives. ”

I had a very normal childhood, and my mother cooked very normal food. ”

I don't worry about the things I can't change. ”

In a city, it's very hard to do a restaurant, an avant-garde-cuisine restaurant, where each year you need to change the whole menu. ”

There are many cultural prejudices. For instance, even though fresh fish is a regional staple, Catalans don't like sashimi. ”

Risk is to do something that 99 percent of the time would be a failure. ”

I cook more theoretically than I do practically. My job is creative, and in the kitchen, the biggest part of my creativity is theoretical. ”