Eva Chen

If you had asked me growing up what a stylist does or what a magazine editor does, I would have had no clue - how do you research something like that when you are a first-born child of an immigrant who only grew up knowing doctor, engineer, and lawyer as careers? ”

You could be an 18-year-old girl in Tokyo wondering how you could ever break into fashion or beauty, so you follow your favourite designer or editor, see what their day comprises, where they go, who they meet, how they do it... If I were setting up my own label today, I would definitely do it through Instagram. ”

My job is more about helping people tell their stories in ever more interesting ways. ”

The best perk of my job is getting to take products home. I mean, my bathroom looks like Sephora; like a clean, smaller Sephora. ”

Instagram is the perfect place to reach your audience because the playing field is leveled if you can create engaging/amazing/compelling content that people want to follow. Remember that there's more than just showing product. Show the woman who designed it. Write about your muses. ”

The eight months I took off between 'Teen Vogue' and 'Lucky' afforded me such amazing opportunities, and I learned so much from so many different people - the brands that I worked with, the companies that I was consulting for. ”

There are different ways to show and tell through Instagram. What's right for one designer will be very different for another designer, and everyone's going to be figuring things out, but it's a great opportunity to use it for feedback. ”

I use pure acetone Nail Polish Remover from Nails Inc. to really strip the nail. It's actually important to dehydrate your nail a little bit to get rid of all of the oil before you put color on; then the color will really stick. Then, I use OPI Bond Aid. It's a liquid dehydrator that you paint onto each nail. ”

My advice for young people is, study what you love and intern in what you want to do. And I think it's okay to pivot as many times as you need to. ”

Beauty is the lowest common denominator: I don't care what they say - every girl, every woman, wants to feel pretty and empowered and beautiful, within their own definition of beautiful. I love fashion, I love shopping, but I love beauty more because I love the science of it. ”