Emilia Wickstead

We do have a lot of personal relationships with people who will come to our store or showroom. ”

I love the cleanness of Kaare Klint and Rud Rasmussen furniture, especially the wooden criss-cross under-bars of their sofas. ”

I love everything I design. ”

I love the idea of a dress or a coatdress rather than a suit with a jacket. ”

My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of. ”

I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin - I really believe in toe cleavage. ”

I put myself into another world and another identity, and I design not for how my life is but for how my imaginary life is. ”

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. ”

It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. ”

I think that the typical Emilia Wickstead women is very effortless, very sophisticated: she's got alluring style, and she's always taking on fashion. I always describe her as 'imaginative with her own taste'. ”