Donald Norman

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. ”

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. ”

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. ”

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. ”

Scientists are always skeptics. ”

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. ”

As for all those mistakes I make - they are on purpose - to teach you how to deal with them. ”

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. ”

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. ”

Beauty and brains, pleasure and usability - they should go hand in hand. ”