David Rockwell

You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer that's right for every restaurant. ”

Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent. ”

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions. ”