David Neeleman

Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter. ”

I actually thrive on all the challenges, and I don't feel like ADD has impaired my ability. ”

We don't want a third party who may or may not have our best interests in mind or our crew members' best interests in mind because they may be serving a union of one of our competitors. They are trying to equalize us and take away our competitive advantage. ”

I think they got caught up in how much money they could get from each of the city governments as far as tax rebates. But that stuff works when you make money. It's a little bit phantom money. ”

It's so important to experience what your customers are experiencing and listen to their suggestions. ”

Be it $15 million here and $11 million there, it takes hundreds of millions to be successful in this business. ”

Value will always be on top of everyone's lists now, right along with safety. ”

We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest. ”

What you can't buy is the loyalty that comes through our dedicated crewmembers. ”

People were desperately trying to fill their seats for the summer. And so prices are really low right now. And so they are kept from raising prices to make up for that difference. ”