David Lauren

Sportswear and activewear have been evolving over the years, and what makes it interesting is how you reflect the culture in which we're living in - whether it's creating clothing for a certain sport or creating new materials that we think athletes or people who are physical want to wear. ”

We're a close family, and we've always believed in working hard to achieve our dreams. ”

Ralph Lauren is about creating stories, creating concepts that consumers want to live in. We are about creating dreams. ”

When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life. ”

My father grew up with no money. He was raised in one of the poorest neighbourhoods in the U.S. My mother helped him sew labels into his ties. My life has been very comfortable, sure, but they instilled into us the importance of the work ethic. ”

Ralph Lauren has always had a story. At first, my father told the story just through his designs. Now we're constantly looking for new ways to tell that story through innovation and technology. ”

OM was really sort of at the cutting edge. They have the best quality, the highest performance, the longest list of technology measurements you can gather - so we felt like they were the right partner for us. ”

Wearable technology is a big trend, and a lot of people have been trying to figure out how to take it from band or bracelet to clothing. We thought it'd be cool to make a shirt that can monitor your body measurements. ”

I didn't want to work with my father. I wanted to see if I could develop my own career. ”

I want people in their 20s to think of 'Swing' the way a generation in the 1960s thought of 'Esquire' - as the voice of young thinkers. ”