David Droga

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? ”

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. ”

If people know they're being sold to, you can celebrate the sell. ”

Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. ”

My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. ”

We don't like offending anyone. ”

Do something great that you really believe is great. ”

The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. ”

I was always obsessed with being a writer of some sort. ”

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. ”