Daniel Lyons

The technology, called near-field communication, involves a microchip that can send and receive data across very short distances, about four inches. Instead of swiping a credit card, you hold your phone near a reader and let the data zip between the two devices. ”

You realize that if you're in the media business, technology is fundamentally what's driving the change in that business. ”

To make a vehicle autonomous, you need to gather massive streams of data from loads of sensors and cameras and process that data on the fly so that the car can 'see' what's around it. ”

I guess I always had made some assumptions about what it would be like to work in a tech company, and some were right, and some were wrong. I had a lot of, looking back on it, now naive ideas about how companies build their brands, and a lot of those notions I ended up realizing were kind of wrong. ”

HubSpot's offices occupy several floors of a 19th-century furniture factory that has been transformed into the cliche of what the home of a tech startup should look like: exposed beams, frosted glass, a big atrium, modern art hanging in the lobby. ”

I wanted to learn how to blog, so I was playing around with Wordpress and Typepad and Blogger, starting all these different blogs just to learn how these things work. I had a fake Sergey Brin blog, an anonymous, fake Ph.D kind of blog. I did it for, like, I don't know, six weeks, and the Steve Jobs one just caught on. ”

Instead of inventing a gobbledygook password, you join three simple words that come from a thought known only to you. If one day you were driving to work and ran over a frog that ended up flat, you might choose 'frog work flat.' ”

The office-as-playground trend was made famous by Google and has spread like an infection across the tech industry. Work can't just be work; work has to be fun. ”

Every new HubSpot employee has to go through training to learn how to use the software. That's a good idea, and it also keeps me from having to worry about what I'm supposed to be doing here or why Cranium, who hired me, still has never come by to say hello or talk about what he wants me to work on. ”

With digital attacks becoming rampant, the computer nerds who work for the good guys to thwart such incursions have become the new Navy SEALs - elite commandos who can carry out sophisticated operations on the battlefield of cyberspace. ”