Daniel Lubetzky

Even though people do not traditionally think of being empathetic as a business skill, it can create enormous value. ”

If you had asked me when I was in law school or in college or as a kid, 'Is Daniel going to be running a food company?' I would tell you you're cuckoo. What I was going to be doing was representing Israel at the United Nations. ”

I grew up in Mexico until I was 16, and then we moved to San Antonio because my dad's business was headquartered there. ”

I believe that everyone in a company should pitch in to foster a culture of ownership and respect. At KIND, this belief translates to everyone being in the trenches - from team members just starting out to executives who have been with the company for years. ”

I try hard to always question myself and wonder, 'What could I have done better? What did I do wrong?' The culture at our company is to be self-critical, but you have to balance that as a leader with praise for your team. ”

I cannot think of any venture I have initiated where an earlier failure wasn't an important precursor to an eventual success. ”

When I was eight, I started what could be considered my first business, performing magic shows in Mexico City. ”

We try to think with 'and' rather than 'or.' It doesn't have to be healthy or tasty. It can be healthy and tasty. It can be wholesome and convenient. ”

There's a fundamental tension that is hard to overcome, that what's wholesome is not convenient and vice versa. ”

I have an innate sense of justice and felt compelled to create an organization that would ensure consumers are provided with sound nutrition guidance. In establishing Feed the Truth, my intent is to elevate reputable science, bolster the voices of the nutrition community, and improve the guidance and information offered to Americans. ”