Daniel Kahneman

Adaptation seems to be, to a substantial extent, a process of reallocating your attention. ”

One thing we have lost, that we had in the past, is a sense of progress, that things are getting better. There is a sense of volatility, but not of progress. ”

We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine. ”