Daniel Ek

It's hard to criticize someone who's hugely successful. ”

Piracy was kind of hard: It took a few minutes to download a song. It was kind of cumbersome. You had to worry about viruses. It's not like people want to be pirates. They just want a great experience. ”

We look at the sharing of music as really, really important for our business. ”

If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick. ”

With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company. ”

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing. ”

I realised that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way to solve the problem was to create a service that was better than piracy and at the same time compensates the music industry - that gave us Spotify. ”

We really do believe that we can improve the world, one song at a time. ”

We are passionate about making it so that users enjoy the music that they want to enjoy but at the same time fairly compensates artists. That's not the same as saving the music industry. ”

I was the first real generation to have their teens on the Internet. ”