Cindy Gallop

Despite their good intentions, today's businesses are missing an opportunity to integrate social responsibility and day-to-day business objectives - to do good and make money simultaneously. ”

When we launched If WeRanTheWorld, I said to my team, I want us to innovate in every aspect of how we design and operate this as a business venture, as much as the web platform itself - because I want us to design our own startup around the working lives that we would all like to live. Women and men alike. ”

I have a low tolerance for people who complain about things but never do anything to change them. This led me to conclude that the single largest pool of untapped natural resources in this world is human good intentions that are never translated into actions. ”

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't. ”

Too many people, including the ad industry, believe the future is something that happens and just rolls them over in it's wake. ”

I design my start-up ventures around my own personal beliefs and values. ”