Christie Hefner

I never intended to go into the family business. I've always been drawn to wanting to do something else at some time in my life. ”

I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats. ”

Part of brand management is what you don't do, not what you do. ”

Before I went to work for 'Playboy,' I planned to apply to Yale to get a public policy master's. I felt drawn to go into politics. Even before that, my dream was to wind up either in the Senate or on the Supreme Court. I had big dreams as a little girl. ”

When I first came to Playboy, I thought I would go on and do something else in a few years. But when the company got into trouble with political and regulatory challenges, I felt that I could really lead the turn around. ”

I came to Playboy not expecting to stay. But after five years, I found myself really enjoying the business world, and I realized I had some skill. ”

You can't delegate turning a company around. ”

Nightclubs are a small-revenue business that go through pretty fast popularity cycles. ”

My mother thinks I could have even run a larger company. ”

I've lectured at the Harvard Business School several times. ”