Chris Meledandri

Songs give you incredible opportunity to convey a tremendous amount in a relatively short period of time. ”

When we moved from 'Ice Age' to 'Ice Age 2,' we were really stuck; a story didn't just organically emerge. While I'm very proud of 'Ice Age 2,' from a storytelling sense, it's a very thin story. ”

A favorite film? The first 'Ice Age' and the first 'Despicable Me.' They're the films that have introduced me to characters that I still feel extremely bonded with. ”

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience. ”

Absolutely, you rise and fall based on your creative team. ”

In animation, what's wonderful is that when you start to work with multiple nationalities, the common language becomes a visual language rather than a spoken language, which blends beautifully with the art form. ”

There's no deadline that a movie has to be made by. We have to believe that we have served the responsibility, however long it takes us to get to that point. ”

Ted Geisel was trying to make a statement about awareness and personal responsibility. He was very clear about that. But the ideas and themes in 'The Lorax' go beyond a love of trees. It's also a story about the dangers of greed and the power of redemption. That's what makes it a timeless tale. ”