Charles Lincoln Neal

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand. ”

We embrace the shoestring budget. We like being limited by the constraints. It inspires creativity. I don't know what we would spend money on. We don't hire actors. We see budget constraints as a personal challenge. We're like survivalist local commercial directors. ”

We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success. ”