Charles Duhigg

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving. ”

It almost goes without saying that when you are a startup, one of the first things you do is you start setting aside money to defend yourself from patent lawsuits, because any successful company, even moderately successful, is going to get hit by a patent lawsuit from someone who's just trying to look for a payout. ”

In California, up to 15 percent of wells in agricultural areas exceed a federal contaminant threshold, according to studies. ”

When most individuals or most companies are talking about trying to create healthy habits, the key is to identify which habit or habits seem most important. ”

Your brain will eventually enjoy exercise for exercise sake, right; endorphins and endocannabinoids will create a sense of reward, but it doesn't know that at first. ”

What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy. ”

Our brain is essentially programmed to enjoy carbohydrates because they give us a sense of fullness and a rush of pleasure. When people go on low-carb diets, they start to almost subconsciously experience distress from eating carbohydrates. ”

Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place. ”

We know there are certain chemicals that are designed to give us a rush of pleasure. But, one of the most amazing things about being human is our capacity to override that pleasure. To either say, 'I don't need that pleasure right now. I'm going to ignore the craving.' Or to find something else that we find a deeper sense of reward from. ”

You're much better off creating positive rewards, complimenting people for acting correctly, rather than punishing them when they act incorrectly. ”