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If a company has acted badly, people want to punish it - not in order to deter future misconduct, but simply because they're outraged. And the more outraged they are, the more punishment they want to inflict. ”
If the prospect of a bad result gets the heart racing - a plane crash, a terrible disease, a loss of 30 percent of your portfolio - most people will take strong steps to avoid it. They will pay too little attention to a comforting thought, which is that worst-case scenarios usually don't come to fruition. ”
When it comes to discrimination, Americans pride ourselves on how far we've come. Racial segregation is history. Explicit sex discrimination is banned. Same-sex marriage is the law of the land. But amidst all the progress, the male-female wage gap persists, and it's big. ”
After a two-term presidency, many young voters seem to want someone who is radically different from, even the opposite of, the commander in chief to whom they have become accustomed. After all, a two-term president will have led their nation for a significant percentage of their lives. That's boring. Isn't it time for a transformation? ”