Brittany Kaiser

I was like: the narrative should be that the work that we did was never paid for so Leave.E.U., by not registering that we did that work, are the ones that should be in trouble. ”

Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for. ”

Every time you work on a political campaign, half the people hate you. That's how it is. ”

The use of data for political purposes wasn't invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy. ”

Who knows more about the usage of personal data than Cambridge Analytica? ”