Bobby Kotick

All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. ”

People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO. ”

I think a lot of the time we end up taking people who - and this is sort of a big cultural advantage at Activision - we find people who are, have a graduate degree of some kind - mainly it's in the sciences - and they are in jobs that would never suggest that they were working for anything game related but that they're passionate gamers. ”

I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. ”

If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. ”

If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. ”

It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. ”

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. ”

We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. ”

I never studied business. It's either in your DNA, or it isn't. ”