Bill F. Walsh

Nothing is more effective than sincere, accurate praise, and nothing is more lame than a cookie-cutter compliment. ”

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives. ”

Machines aren't replacing proofreaders at all. Copy editors, who proofread and much, much more, use spellcheck as a tool but read every word that appears in the paper. ”