Bernard Arnault

I deal with creativity all the time. What I have fun with is trying to transform creativity into business reality all over the world. To do this, you have to be connected to innovators and designers but also make their ideas livable and concrete. ”

Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol. ”

I would never diminish the quality of Hermes. Hermes can be an even rarer and greater quality business, if they ever wanted to work with us. ”

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future. ”