B. F. Skinner

We shouldn't teach great books; we should teach a love of reading. ”

The environment will continue to deteriorate until pollution practices are abandoned. ”

I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is. ”

I think my novel, 'Walden Two,' has made people stop and look at the culture they have inherited and wonder if it is the last word or whether it can be changed. ”

I don't think my mother and father ever had any doubts about what I was to be punished for or not. My parents come from a very strictly defined culture. ”

I believe that I have been basically anarchistic, anti-religion and anti-industry and business. In other words, anti-bureaucracy. I would like to see people behave well without having to have priests stand by, politicians stand by, or people collecting bills. ”

The way positive reinforcement is carried out is more important than the amount. ”

Properly used, positive reinforcement is extremely powerful. ”

I don't deny the importance of genetics. However, the fact that I might be altruistic isn't because I have a gene for altruism; the fact that I do something for my children at some cost to myself comes from a history that has operated on me. ”

Give me a child and I'll shape him into anything. ”