Astro Teller

I'm a father to four kids, so it bothers me that even though our children think big naturally, our society systematically trains them out of thinking that way. ”

When we try to make a car that drives itself, we believe - whether we're right or not - we believe that there would be strong net positive benefit to the world if cars could drive themselves safer than people could. ”

Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S. ”

We know in our hearts that technology at its best should make us feel even more human than we currently feel. Sometimes it makes us feel less human. ”

Ultimately, a timeless story has to be about the human condition. ”

A ten-times increase in the weight-oriented density of batteries would enable so many other moonshots, if we can find a great idea. We just haven't found one yet. ”

Every time you drop the price by a factor of two, you roughly get a 10 times pickup of the number of people who will seriously consider buying it. ”

When you attack a problem as though it were solvable, even though you don't know how to solve it, you will be shocked with what you come up with. It's 100 times more worth it. It's never 100 times harder. ”

Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better. ”

It's crazy that you have to tell your phone or your computer or your house or your car 'It's me!' hundreds of times a day. Wearables will solve that problem. ”