Anna Wintour

I get asked all the time, What do you do differently than 10 years ago, or what will you do differently in the years to come?' In the years to come, I have no idea. ”

I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print. ”

It is true that a lot of people are easily distracted online. As a result, too many of us have given up on digital audiences for ambitious work, and this is a mistake. ”

It would be ridiculous to ignore the speed and possibilities of the digital landscape. ”

By the time I came to the States, I really understood how a magazine works. I came to 'Vogue' as creative director, and three years later I went back to London to be editor in chief of British 'Vogue.' ”

It would be ridiculous to ignore the speed and possibilities of the digital landscape - you absolutely need to have fast-moving news online, but if you want to build a large audience over time, you absolutely have to take a risk on the big challenging stuff. ”

It is important always to have really original talent. There are lots of good designers that make attractive clothes and make women look beautiful. But at the same time, one doesn't want to lose the idea that there is someone out there who can change the way you look at fashion. ”

I hear the same anxieties over and over again. Everything is too fast; everything is too precarious. We have more access than ever to the people we are trying to reach, thanks to social media and mobile technology, and more information than we know what to do with. ”

I think we're living, in terms of media, in a very democratic age, but I think that we still look at everything through the lens of 'Vogue' and through our own point of view. ”

For us, creativity means thinking about the lives of our audience and how to connect with them. ”