Alexa Von Tobel

Growing up in a family of doctors, I wanted to be a brain surgeon for a while. But ultimately, I get most excited about creating things, which is why I decided to become an entrepreneur. ”

It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes. ”

This isn't like cancer, where we don't know the solution. Financial planning is math. We have the answers, yet it's this huge cause of stress. ”

We're providing planning to a huge audience who's never had access to financial planners before. This was always my plan for LearnVest. It was in my very first pitch deck. ”

At LearnVest, we're working to make financial planning both accessible and affordable so that everyone has the opportunity to get on track financially. ”

A good financial plan is a road map that shows us exactly how the choices we make today will affect our future. ”

When I was planning LearnVest, everyone told me I had to talk to Ann Kaplan, one of the first female partners at Goldman Sachs. Within five minutes of our meeting, she totally got the idea - and by the time I left, she was a seed investor. ”

The time to save for the future is now. Thanks to compounding interest, the earlier you start putting money away for the future, the more you will save. ”

My ultimate goal is to create operating systems for myself that allow me to think as little as possible about the silly decisions you can make all day long - like what to eat or where we should meet - so I can focus on making real decisions. Because mental energy is a finite quantity. ”

I always encourage people to pay themselves first, so I really advocate setting up direct deposit for your paycheck and establishing an automatic transfer so that part of each paycheck goes straight into your savings account. ”