Alexa Hirschfeld

There are challenging days - but I'd tell people they should really do what they are interested in and not think about their gender. ”

I left my job as an editorial assistant with Katie Couric at CBS to start our company. I think Katie has said being at CBS was the worst time in her career. They were cutting back their news and interactive budget. I just had this very distinct feeling that I wasn't in the spring of something: I was in the late fall. ”

The biggest challenge is to stay focused. It's to have the discipline when there are so many competing things. ”

The physical world is not going away, just items take on different meaning. Paper takes on this archival, very important meaning now that it's not the only way to communicate something. ”

People don't use Evite or Facebook events for their weddings. But they do use Paperless Post. It's the sign of a paradigm because it is the most momentous occasion in most people's lives. It represents the most formal type of offline communication. ”

I believe in form and the manner of what you say being as important as the content of what you say. ”

I'm really excited to build an experience for the receivers. Many of the senders are also receivers, but we initially built the product really for the sender be able to invite their guests, and we didn't have really any receiver experience. ”

Seeing what you want from life from the inside out, rather than from the outside in, is the most important thing. ”

I'm more user-experience and technology-minded. James is good at knowing what the user is going to buy, and the creative world he's buying them into. ”

People use us for their weddings, their university convocations - you become a part of culture. That's a big part of people's lives, and it's actually a really big honor for us. All their memories around that process are stored in Paperless Post. ”