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At Ford, one of the behaviors is you listen, and you don't have side conversations during the meeting. It's just so important everybody stays focused. ”
There's a Ford dealer in every city around the United States. They're the fabric of the community. They're either head of the chamber of commerce or the priest, or I mean they're just the fabric of America, and they took care of us. ”
Be true to yourself and your values. ”
I can remember the first time I tried to drive into the garage of the world headquarters of Ford in a Camry. It was almost like they wouldn't let me in. They said, 'Why do you want to do that?' I said, 'Because we are going to make the best cars in the world, and we need to know everything about the competitor's car.' ”
Ford had a number of different strategies over the years that they thought obviously made sense at the time, just like all the different brands, and also the regional operations. ”
Because of the Internet of Things, we're all going to be connected. ”
The automobile has moved into the mainstream of our integrated digital world. ”
With Sync technology, we're seamlessly connected to the Internet, hands-free, and able to focus on the road but also able to handle guidance and navigation and play your music. ”
The similarities between commercial airplanes and automobiles are striking. It's all about safe and efficient transportation using the latest technology and the best fuel efficiency. ”
My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?' ”