Aileen Lee

Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce. ”

Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web. ”

We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized. ”

You have to get under the hood and spend some quality time with someone to understand what they're really good at. ”

From a pretty early age, I developed an interest in travel. I told my parents I wanted to live abroad, and they said, 'Well, you have to have money to do those things.' ”

Especially when it comes to social and shopping, women rule the Internet. ”

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you. ”

Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm. ”

I am committed to ensuring San Francisco remains a center for tech and the innovation capital of the world. ”

I'm a first-born child of a Chinese immigrant family, I grew up on the East Coast. And I have to admit, I did not grow up around technology. ”