Emily Weiss

Into The Gloss,' what I think it did so well was create a conversation around beauty and make beauty the main event as opposed to the ugly step-sister, which it often is in magazines.

Beauty is very intimate.

I'm a lover and consumer of beauty.

I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye.

Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg.

With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences.

A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.

Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change.

Sunscreen, in the world of beauty, is the ultimate in adulting.

You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?

One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable.

In our product development cycle, we ask and listen to our customer about what she wants.