Edward de Bono

Humor is by far the most significant activity of the human brain.

It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

I think school is a place where thinking should be taught.

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Logic will never change emotion or perception.

If you never change your mind, why have one?

Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.

I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.

The need to be right all the time is the biggest bar to new ideas.