Alessandra Ambrosio

I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.

Before, models had that rock star life and it was all about going to the parties and having that glamorous life, and I think these days, models are more like businesswomen and the whole industry takes it really serious.

All that matters is that I stay healthy.

One of my favorite beauty products is Vincent Longo Water Canvas creamy blush. I have it in every color and I've been using it for 5 years and that's all I put on when I leave the house. It looks so natural I just put a little bit on my cheeks to give them some color.

I've been a fashion model for 15 years and designing is just an extension of my career. I still plan on modeling lingerie, but at the same time this is a business transition that I plan to have around for a long time.

I'm not thinking about me that much anymore. Every time I look, I'm looking for my daughter, you know? If I'm in a store, I'm looking at baby clothes. It's so much cuter to find things for her than to find things for me.

I don't feel that comfortable being on the runway with a G-string. I shoot G-strings with Victoria's Secret, but on the runway... It's really about the moment. I work with professionals. Professional people make everything look perfect, they make everything that you're wearing look great, if it's in a picture or on the runway.

I have been lucky enough to work with the world's best designers and top stylists - who have been my mentors.