Daniel Lubetzky

My dad's life story was a string of kindness. He treated everyone as an equal, whether it was the bank teller or the bank president. He even attributed his survival to the courage of kindness.

It's very important for people to know what gives them meaning. But it's hard for people to figure out if you're not connecting with yourself and taking the time to just be introspective and daydream.

When you're bringing an idea to fruition, there are two distinct phases: the skeptic phase and the evangelist phase. During the first phase, you have to be willing to ask the hardest questions - is this idea worth pursuing? But once you are convinced, you flip a switch. It's about getting it done.

To maintain our entrepreneurial spirit, we have to create a culture in which everyone remembers that every order, big or small - and every interaction, every moment - will define what our company is today and what it will become tomorrow.

Even though people do not traditionally think of being empathetic as a business skill, it can create enormous value.

If you had asked me when I was in law school or in college or as a kid, 'Is Daniel going to be running a food company?' I would tell you you're cuckoo. What I was going to be doing was representing Israel at the United Nations.

I grew up in Mexico until I was 16, and then we moved to San Antonio because my dad's business was headquartered there.

I believe that everyone in a company should pitch in to foster a culture of ownership and respect. At KIND, this belief translates to everyone being in the trenches - from team members just starting out to executives who have been with the company for years.

I try hard to always question myself and wonder, 'What could I have done better? What did I do wrong?' The culture at our company is to be self-critical, but you have to balance that as a leader with praise for your team.

I cannot think of any venture I have initiated where an earlier failure wasn't an important precursor to an eventual success.

When I was eight, I started what could be considered my first business, performing magic shows in Mexico City.

We try to think with 'and' rather than 'or.' It doesn't have to be healthy or tasty. It can be healthy and tasty. It can be wholesome and convenient.